This is a case study for a bottled water company called ‘H Springs’. The brand is based in (Holmfirth) a small town in Holme Valley, Yorkshire. I aimed the branding towards young people and families by creating a mascot logo and playful packaging.
Packaging project.
Canned water is becoming more popular due to its more compact size (compared to bottled water), and the recyclable materials which make it better for the planet. H Springs is an environmentalist brand that is aimed at cutting back on waste in the countryside. The packaging and advertising tells the customer to “squish it, pack it, recycle it”, meaning the buyer can ‘squish’ the can then take it home with them and recycle it.
